#ONETOUGHMOTHER

Motherhood isn't always hearts and roses.
But it can be on Mother's Day.

Everyone is used to seeing the soft side of motherhood leading up to one of the flower industry's biggest holidays. So to cut through the noise, we revealed what mothers actually go through the other 364 days of the year. The centerpiece of a 360 campaign including social, email and in-store, this Teleflora video is set to the iconic speech of football coaching legend, Vince Lombardi. 

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49,770,849 Impressions

12,169,057 Video Views

6,597,305 Engagements

51,475 Facebook Shares

18,052 Likes, Subs and Follows

42% Engagement Rate

Adweek Ad of the Day

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Additional Credits: 

Frances Pérez, CD/AD

Andrés Conde, Director of Digital Experiences

Brien Grant, SVP Digital